Friction investigator

What it is

A friction finding tells you what happened. The investigator helps with the next questions. Who were these people? Where did they come from? What did they do instead? Every conversation is scoped to the people who hit that finding on that page.

Ask a question

1. Open a finding under Friction.
2. In Ask about this, type a question or pick a suggestion, such as Which plans were these people on? or Where did they come from?
3. The panel Ask about this finding opens, Scoped to the 312 people who hit this on /checkout, and the answer streams in.
4. Ask follow-ups in the same panel. Each builds on the conversation so far.

What it can look at

The investigator can only read. It has a fixed set of tools:

• the finding’s own details
• the events behind it (up to 50 rows per look)
• your saved funnels
• your saved segments, and Overview’s page, referrer and country breakdowns
• one person’s profile and activity
• a pre-filled experiment setup link, which it offers but never creates

It can’t change settings, create reports, or see anything outside your project. It treats the contents of your events as data, never as instructions.

Evidence and honesty

• Every answer lists Evidence this answer used: chips that open the exact events, settings or evidence, with the time window each covers.
• Every number in an answer comes from a query it ran. When the data can’t settle a question, it says so rather than guessing.
• It is careful about why. It tells you where a problem is concentrated, not what caused it.
• Every answer is labelled AI-generated — verify against the linked evidence. Open the chips before you act on an answer.

Limits

• 100 questions a month for each project, reset at the start of each month (UTC). The panel shows how many are left.
• 20 questions per conversation. Conversations aren’t saved yet: leaving the page starts a new one.
• A very broad question may hit the per-question budget. The answer then suggests asking a narrower follow-up.

Good questions