Pick an event. Flows draws the most common steps that lead up to it and follow from it, shows where people stop, and lets you open the people on any path.
A funnel checks the path you expect. A flow shows the paths people actually take. Start from any event, look up to five steps either way, and when one path matters, turn it into a funnel.
Definition
Choose the event to start from, and narrow a pageview to one page if you like. Look at what came before it, what came after, or both, for one to five steps, inside the same session or within a window of up to seven days.
Paths
Each step shows its six most common events and gathers the rest as Other. Where a path stops, it says so. Read it as a flow chart, or switch to the table for the 50 most common full paths with their people and share.
People and funnels
Click a step, a band between two steps or a row in the table to see the people on it, newest first. If the path looks worth tracking, Open as funnel fills the funnel builder with its steps.
Large flows
Up to 20,000 people who did the anchor event are followed in full. Past that, the flow follows a share of them chosen by ID and says so on the page, with the share and the full count. The same people are picked every time, so the flow doesn’t shift between loads.
Questions it answers
How ClickClacks answers it
Make signup_started the anchor and look three steps after it. The first column shows the most common next events, with the people who went no further as their own block.
56.1%
went on to email_verified next
Who it’s for
Before proposing a redesign, show the client what visitors actually do after the landing page: the three paths most of them take, and how many leave at once.
Anchor: $pageview · Path: /
You haven’t decided what your funnel is yet. Start from sign-up, see the paths people really take, and turn the main one into a funnel with one click.
Flow → Open as funnel
When a feature’s use drops, look at what people did just before they used to reach it, and whether a new screen now sits in the way.
Direction: Before · 3 steps
How it works
Spec sheet
from the product
FAQ
No. Each person contributes one path, starting at their first anchor event in the date range. That is why every column adds up to the same total, and why the number who stopped at a step is exact.
The tracker starts a new session after 30 minutes without activity. “Same session” keeps a path inside one session. Choose a window of 1, 6 or 24 hours or 7 days to follow people across sessions instead.
Each step shows the six events with the most people and gathers everything else as Other, so a long tail of rare events doesn’t turn the chart into noise. The table view lists the 50 most common full paths.
When more than 20,000 people did the anchor event in your range. The flow then follows a share of them picked by ID, always the same people, and the page states the share and the full count. Counts and the people you can open come from the sample; shares describe everyone.
No. Flows always counts people, because a company’s events mix several people’s paths. Insights, Funnels and Retention can count companies.
Yes. Save it by name and it appears in Saved flows for your team, with its anchor, direction and steps. Dates, source and filters aren’t saved with it; they stay yours to change.
One script tag. Your first report in minutes.
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