Changelog
Changes that reached your workspace, newest first. Small fixes ship all the time, so this page lists only the larger ones.
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last 14 weeks
Tell ClickClacks which company a person is acting for with one group call, and Insights, Funnels and Retention can count companies as well as people. Every company gets a page with its traits, members and activity, and you can filter reports and boards by company or build segments of companies. It appears once your project sends its first group.
Add a Mobile app source and send screens, events, people and companies from your iOS and Android app into the same reports as your website. The SDK queues events while the device is offline and has opt-out and opt-in consent modes. Native Swift and Kotlin apps can send the same events over HTTP.
The install snippet now says how tracking starts: right away, or only after your consent banner agrees. A switch on the install step writes the right tag for you. The tracker can also stay off for browsers that send Global Privacy Control, and opting out now stops other open tabs too.
Ask, Explain and the friction investigator now send only aggregate results to the AI provider. Visitor IDs and individual events are never sent, values that look like emails or phone numbers are removed, and groups smaller than five people are not reported exactly.
Press ⌘J on any report or board, or open the new Ask page, and ask a question in plain English. Answers come with the numbers behind them, and Ask can draft a whole board that you review before it’s created. Your past questions are kept, so you can pick a thread back up.
Click a point on a chart, or the Why? beside a headline number, and ClickClacks works out what moved it. You see the change first, then which values of each property drove it, with a short written summary.
The sidebar now groups everything under Home, Boards, Analyze, Explore and Data, with one New button and search in the top bar. Every saved report lives in one All reports library, and Insights, Funnels, Flows and Retention share the same header and layout.
Give an event a display name in Lexicon and it’s used everywhere the event appears: reports, pickers, funnels, people’s timelines and Ask. The name your code sends stays the same.
Filters now open in one picker: choose a property and see its most common values, pick how to compare, and read the finished filter as a sentence. Nothing changes on the report until you press Apply.
A server API takes events, identify calls and company profiles from your backend using a secret server key. It accepts batches, ignores a retried event it has already stored, and tells you exactly which item in a batch was wrong. There are SDKs for Node and PHP, and examples for Python, Go and curl.
Agencies can switch between client projects without losing their place, and see every project on one page with visitors, trends, alerts and stopped sources. There’s an alerts inbox across projects, an optional weekly digest email, one MCP key that reads all your projects, and a switch that gives your staff access to every project.
Insights answers trend questions about any event: up to five series, totals, unique people, averages and percentiles, breakdowns, formulas between series and six chart types. Flows shows what people did before and after an event, and turns any path into a funnel in one click.
Segments can now say how often and how recently someone did something, follow one event with another, and combine conditions with and/or. Lexicon is a dictionary of your events and properties: describe them, mark the ones you trust, hide the noise and merge duplicate names.
Every report now counts days in your project’s time zone, including across daylight-saving changes, and the date picker shows which zone that is.
An experiment can now compare up to seven variants against a control. A five-step setup finds tests you already run with PostHog, GrowthBook or Segment and maps their variants for you.
Funnels can be narrowed to a segment or a source, Realtime has working filters and a compare-to-yesterday line, and Retention can be broken down by a property. You can also merge two records of the same person, and add a heatmap to a board.
Mark a launch, a campaign or an outage once, and it shows up as a dated marker on every line chart in the project. Breakdown tiles can now be donuts, funnel tiles show how many people are left at each step and how many dropped between steps, and wide number tiles put the trend right beside the value.
Tiles come in small, medium and large, and they pack together, so two short tiles stack beside a tall one instead of leaving a gap. Add section headers to split a board into chapters, fill a row in one click, and save any board as a template for your next project or client.
Pin the boards you use most to the sidebar and give each one a colour so it’s easy to spot. Pick a home board and ClickClacks opens on it. On a phone, board filters now fold into a single Filters sheet.
Every number tile now shows its change against the previous period, coloured by whether that direction is good for that metric. Add an optional sparkline, or start an alert straight from the tile’s menu. Tiles that are being watched say so.
Heatmaps now draw clicks and scroll depth over a real screenshot of your page instead of a wireframe. Form fields, media and anything you mark as private are masked in the visitor’s browser before the screenshot is taken.
Reports no longer reload underneath you while you read them. Every report bar ends with a small freshness control that shows how current the numbers are, and one click brings them up to date.
Reports you’ve opened recently come back instantly, and filter dropdowns list property values the moment you open them. Person profiles now open in about a second, down from around four.
We corrected edge cases in how funnels, retention cohorts and friction findings were counted. Heatmaps now capture and report correctly for projects with more than one source.
Events is rebuilt around a query builder: filter by any property, open an event in place, and follow a person or session without losing your spot. Every person now has a full page with their profile, segments and activity, and board tiles drill into the data behind them.
The tracker now removes secret-looking URL parameters, such as tokens, passwords and email addresses, before anything is sent, and it never sends the part of the URL after the #. Text from form fields and elements you mark as private is never captured, and a single call opts a visitor out completely.
Watch any metric or saved funnel, and ClickClacks learns its usual range for each day of the week. When a number moves outside that range, you get an in-app alert that breaks down where the gap came from.
Open any friction finding, such as rage clicks on a button or clicks that do nothing, and ask about it in plain English. Every answer cites the events and reports it’s based on, and when the data can’t answer a question, it tells you so instead of guessing.
Create read-only API tokens and connect ClickClacks to any MCP-compatible assistant to ask about overviews, funnels, retention, events and friction. Traces records runs of your own AI agents, step by step with token counts, next to the people who started them.
Serve the tracker and collect events from a subdomain of your own site, like stats.yourcompany.com. ClickClacks checks your DNS record and sets up the certificate for you.
The first release brings Overview, Events, Realtime, Funnels, Retention, People, Heatmaps and Friction, all fed by one script tag. Experiments reads your A/B tests with always-valid intervals, so you can check results as often as you like, and it holds the verdict back when the traffic split itself looks broken.
ClickClacks is invitation-only while we onboard teams in small batches. Request early access to try what’s above on your own site.