Press ⌘J and ask in plain words. The answer comes from your own numbers, with the reports it ran beside it. When a number moves, one click shows what contributed.
Ask ClickClacks is an assistant inside the app. It answers from your project’s aggregates, shows the evidence behind every number, and drafts reports and boards for you to review. It works from totals: the AI model never receives a person, a session or a raw event.
Ask
Type a question about your project and choose what it should look at: the dates and the source. The answer leads with the number, and beside it sit the reports it actually ran, each one a link you can open to check.
Build
When a chart would help, Ask proposes one: an insight, a funnel or a flow that opens in its builder already filled in. Ask for a board and it drafts one with up to twelve tiles for you to review. It proposes; nothing is created until you say so.
Why did this change?
On a chart point, choose “Why did this change?”. ClickClacks compares the point with its usual level and checks nine properties, one at a time: referrer, page, device, country, browser, OS and the three UTM fields. It lists what moved most, with each one’s share of the change.
Privacy
Everything bound for the AI model passes through one privacy step first. It gets aggregates only: never a person, a session, a visitor ID or a raw event. Values that look personal are withheld, and a group of fewer than five people is reported as “<5”.
Questions it answers
How ClickClacks answers it
Ask runs the breakdown for you and answers with the ranked sources and their counts. The breakdown it ran sits beside the answer as a link, so you can open the same numbers in the app.
1,204
sign-ups from google, of 3,823
Who it’s for
Before the monthly call, ask what changed for the client and save the answer. Next month, open the saved answer and it re-runs with fresh data.
Saved answers, per project
You know what you want to see but not which report makes it. Describe it, get an insight or a funnel already filled in, adjust it and save.
⌘J → “sign-ups by source, weekly”
When a number dips, the first question is always the same. Click the point, read what contributed, and filter the report to the driver before the stand-up.
Chart point → Why did this change?
How it works
Spec sheet
from the product
FAQ
No. AI features send aggregates only, never visitor-level data. Everything bound for the model passes through one privacy step that removes people, sessions, visitor IDs and raw events, withholds values that look personal, and reports any group of fewer than five people as “<5”. The assistant has no tool that looks a person up.
No. It reads and proposes. A proposed insight, funnel or flow opens in its builder and isn’t saved until you save it. A drafted board is created only after you review it and confirm.
From the report’s own data. ClickClacks compares the point with its usual level and splits the change by each property on its own; the AI model writes only the short summary and the list of limits. Because each property is checked separately, shares can add up to more than 100%, and the panel says so.
Counts of events, people and sessions on a chart, and a funnel’s conversion. A day is compared with the average of the seven days before it, an hour with the 24 hours before, and a week or month with the same length of time just before. Averages and company counts can’t be split this way, so the option says why it is unavailable.
Ask and “Why did this change?” are part of the Pro plan, with 100 questions per organization each calendar month. A question, a board draft and an explanation each use one, and the allowance is shared with the friction investigator. The Ask page shows how many you have used.
Ask is built into the app. The MCP server lets your own AI client, such as Claude or Codex, read your analytics with an API key you create. Both are read-only; the Ask page has the MCP connection details beside your saved answers.
One script tag. Your first report in minutes.
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