Line up the events between a first visit and a paid plan. See how many people make it through each step, how long it takes, and what the people who left did instead.
A funnel is a saved sequence of events your whole team can open. ClickClacks counts who entered, who finished inside the conversion window and where the biggest drop sits. When a funnel crosses from your marketing site into your app, it also shows how many people kept the same ID along the way.
Builder
Pick autocaptured or custom events and filter any step by its properties. A live preview re-runs as you edit, so you see the counts at every step before the funnel exists.
Results
Steps shows the bars and the drop between each one. Over time shows whether conversion is moving. Time to convert shows how long people take. Break it down by a property of the first step to compare sources or landing pages.
Drop-off
Click any drop to see what those people did instead, ranked, including “Nothing — session ended”, and the median time before they gave up. Then act on them.
Identity
When a funnel runs from your marketing site into your app, it shows how many people kept the same ID across the hop. If the ID isn’t carrying across, the funnel says so and explains how to fix it.
Questions it answers
How ClickClacks answers it
Make a pageview filtered to /pricing the first step and trial_started the second. The result leads with overall conversion and how many of the people who entered converted inside the window.
18.2%
Overall conversion · 2,271 of 12,480
Who it’s for
Build Browse → checkout across the site you designed and the store it sells into, and show the client which step loses the most people and who left there.
One funnel per client organization
Send two custom events, trial_started and subscription_created, and the Trial → paid template shows whether trials turn into paid plans, and how long it takes.
Template: Trial → paid
Save the onboarding funnel once so everyone reads the same numbers. When a step slips, save the people who dropped as a segment and hand it to research.
Drop-off → Save as segment
How it works
Spec sheet
from the product
FAQ
Yes. A step is any event plus optional property filters, up to ten per step, each with its own comparison: is, is not, contains and more. A pageview filtered to /pricing, or a click on one button, is a step of its own.
Counting unique people enters each person once. Counting sessions treats each person and session pair as a separate funnel entry, so someone who tries twice in two visits counts twice.
Yes, when your events carry a company. Switch Count by to companies and each company is counted once, and the step and drop-off lists become lists of companies. The choice is saved with the funnel.
Yes. Open a step in Flows and choose Open as funnel. The funnel builder opens with that path already filled in as its steps.
With order on, steps must happen in the sequence you listed. With it off, any order counts, as long as every step happens inside the conversion window.
Open the drop and save it as a segment (did the step before, never did the next one), open that group in People, or export it as a CSV of person ID, last event and last seen, up to 50,000 people.
A funnel that crosses from one source to another shows how many people kept the same ID across the hop, so you can see whether it did. Once both domains are listed in Sources, links between them are tagged automatically with ?_ccid=, so the ID travels with the click.
Small groups swing wildly, so only the top three values with at least 500 entrants are charted. Every other value is still listed in the table, with a note saying why it isn’t charted.
Install one script tag and see your first report in minutes.
About 5 KB · pageviews, clicks and scroll depth, automatically