The numbers your team watches, on one page.

Build a board from big numbers, charts, funnels, cohort grids, breakdowns, event tables and notes. One filter bar at the top drives every tile.

kinds of tile, counting linked saved reports
10
width and height presets per tile
4 × 3
ways a filter applies: matching events or people who ever matched
2
boards each person can pin to the sidebar
20

What it does

Overview is the set of reports we picked for you. A board is the one you put together yourself. Build tiles in place with a live preview, or link a saved report so an edit to it shows up on every board that uses it. If one tile fails to load, the rest of the board still does.

Tiles

Numbers, charts, funnels, cohorts, tables and notes.

Pick a tile, set it up against a live preview, and it lands on the board. Or attach a saved insight, funnel, flow, retention report or experiment as a linked tile, so an edit to the report shows up on every board that uses it.

  • Big number, line over time, funnel, cohort grid, breakdown bars, event table, heatmap, note and section header.
  • Duplicate a linked tile as standalone to keep a copy that lives only on this board.
  • Start from the Product health or Acquisition template, or save any board as your team’s own.
  • Or describe the board to Ask: it drafts the tiles, you review them, and nothing is created until you confirm.

Layout

Arrange tiles with presets, by dragging or from the keyboard.

Edit layout gives every tile a width of a third, a half, two-thirds or full, and a small, medium or large height. Drag to reorder, or do all of it from the keyboard. Nothing saves until you press Done.

  • Arrow keys move, Space or Enter picks up and drops, brackets change width, minus and equals change height.
  • Fill row widens a tile to close the gap at the end of its row.

Filters

One filter bar, and tiles that can opt out.

The date range, source and property filters at the top apply to every tile. A property filter asks whether it applies to matching events only or to people who ever matched. A tile can ignore the board and keep its own range, and it shows a badge that says so.

  • Changes stay yours until you press Save as default.
  • Filter the whole board to one value from a breakdown row.

Evidence

Click any number to see what’s behind it.

Click a number, a point on a chart or a row to see the events or the people behind it. Start an alert from a tile with “Watch this…”, mark a launch once and see it on every line chart, and give a tile a target to read against.

  • Watched tiles show a Watching pill, or Fired when the alert goes off.
  • Targets say on track, below target or above target.
  • Give the whole board a goal: a weekly number, a target and a date, tracked in a bar under the header.

Questions it answers

Ask it the way you’d ask a colleague.

How ClickClacks answers it

Big number tiles compare with the previous period and colour the change. Turn on Compare and each one also says what it was, and line tiles draw the previous period as a dashed line.

↑ 12.4%

Active people vs the previous period

Who it’s for

Three ways teams use it.

  • Agencies

    Build one board the way you like to report and save it as a template, so the next client project starts from the same tiles. Export it as CSV for the monthly report.

    Board menu → Save as template

  • Indie developers

    Make one board your home board: active people, pageviews, your trial funnel and a note on what you shipped. It opens first, so those numbers are the first thing you see.

    Board menu → Set as my home board

  • Product teams

    Share the weekly review board with the whole team and pin it to the sidebar. Filter it to one source during the meeting without changing it for anyone else.

    Filters changed · only for you

How it works

Under the hood

  1. 01Start blank or from a templateTemplates are ordinary tiles, so everything they add can be changed or removed. Or ask Ask to draft a board, and review it before it’s created.
  2. 02Add tilesPick a tile type and set it up with a live preview, or attach a saved insight, funnel, flow, retention report or experiment as a linked tile.
  3. 03Arrange themSet widths and heights and drag tiles into order, or use the keyboard. Nothing saves until you press Done.
  4. 04Share itKeep it to yourself or share it with the whole team. Pin it, make it your home board, or export it as CSV.

Spec sheet

from the product

Tile widths
⅓, ½, ⅔ or full
Tile heights
Small, medium, large
Filter bar
Date, source, properties
Tile override
7 days, 30 days, 12 months
Visibility
Only you or whole team
Pinned boards
Up to 20 per person
Annotations
Up to 200 per project
Board goal
Weekly visitors, pageviews or sessions, by a date
Export
Whole board as CSV

FAQ

Boards, in detail.

  • A linked tile points at a saved report, such as an insight, a funnel, a flow, a retention report or an experiment, so editing the report updates the tile on every board that uses it. Duplicate it as standalone and you get a copy that lives only on this board.

  • Yes, on Pro. Describe what you want to keep an eye on and Ask drafts a board: built-in tiles, insights, funnels and flows, heatmaps, notes and section headers. You review the draft first, and the board and any new reports it needs are saved only when you confirm.

  • A number to reach by a date: weekly visitors, pageviews or sessions, with a target. A slim bar under the board’s header says how far along you are and how many weeks are left, and once there’s a previous week to compare, the pace you’re on.

  • A property like referrer only exists on some events. Applied to matching events only, the board counts just those events. Applied to people who ever matched, it counts what those people did in the range.

  • No. Filter changes apply to every tile but only for you, until you press Save as default. Then the board opens that way for everyone.

  • Each tile loads on its own. A tile that fails says it couldn’t load and offers Retry or Use last 7 days; the rest of the board carries on.

  • Funnel tiles, retention tiles and big numbers showing pageviews or sessions. “Watch this…” opens Alerts with that metric already picked.

  • The whole board with the current filters: one row per data point, with the tile, its title and kind, the series, the bucket or label, the value, the previous value and the target.

Start hearing your clicks.

Install one script tag and see your first report in minutes.

About 5 KB · pageviews, clicks and scroll depth, automatically