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Our story
About
ClickClacks is product analytics for the path people really take: from your marketing site, into your app, and on to the moment they get value.
What ClickClacks is
Web analytics tell you who visited the site. Product analytics tell you what people did in the app. The interesting question sits between the two: which visits turned into customers, and where did the rest drop out?
ClickClacks puts your marketing site and your app in one project. The same person is followed across both, even when they live on different domains, so funnels, retention, experiments and heatmaps describe one journey rather than two halves.
It covers web analytics, product analytics and behavioural analytics in one place, from a single script tag.
One person, one journey example
Who it's for
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What we believe
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A marketing site and a product are two sources in one project, so a funnel can start on a landing page and end on a paid plan. When people cross between your domains we measure how many arrive already recognised, and flag it when that drops.
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Tokens, passwords, emails and card numbers are stripped from URLs by the tracker, and heatmap captures are masked before they are uploaded. What we never receive, we never have to protect.
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Experiments use one statistical framework everywhere, always-valid intervals, so looking at a running test on day two is as safe as looking on day twenty.
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Friction findings, like rage clicks and stalls, report what people actually ran into. No badges to clear, no to-do list for you to manage. They show up while they are happening and go quiet when they stop.
Our story
One script tag. Your first report in minutes.
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