About

Analytics shouldn’t be this hard.

There are a lot of analytics tools. Most take weeks to set up, slow your site down, get expensive as you grow and collect more about your visitors than they should. We built ClickClacks to fix those things.

Our story

Why we started ClickClacks

Whenever we needed to know what people were doing on a site or in a product, setting up the analytics tool became a project of its own. It took weeks to get a useful chart, the script was heavy enough to show up in page speed reports, and the price went up every time the team grew.

Privacy was usually handled by collecting everything and adding a cookie banner. And most of these tools still expect you to build every report by hand, when you could ask a question and get the answer.

Below are the eight problems we set out to fix and what ClickClacks does about each.

The problems

Eight problems with analytics tools, and what we did about each.

  1. 01 · The problem

    Setup takes weeks.

    You write a tracking plan, configure a tag manager and install an SDK for each framework before the first chart shows anything.

    What we did1 script tag

    You add one script tag. It captures pageviews, clicks and scroll depth without extra code, and you can add custom events later.

    The quickstart
  2. 02 · The problem

    It slows your site down.

    Large analytics scripts add to page load time, which hurts the conversion rate they are there to measure.

    What we did5 KB

    The tracker is about 5 KB gzipped and is served from the edge.

    What it captures
  3. 03 · The problem

    The price climbs as you grow.

    Many tools charge per seat, hide the price behind a sales call, and get much more expensive when your team or traffic grows.

    What we didFrom $49

    You pay for the events you track, and the prices are published. Every plan has unlimited seats and a 14-day free trial that needs no card.

    Pricing
  4. 04 · The problem

    Privacy comes last.

    Most trackers set cookies by default, need a consent banner to do it, and collect personal data they have no use for.

    What we did0 cookies

    The tracker sets no cookies and does not store IP addresses by default. It strips tokens, passwords, emails and card numbers from URLs in the browser and never captures form text. You can run it as opt-out or opt-in, and it respects Global Privacy Control.

    Security and privacy
  5. 05 · The problem

    They were not built for AI.

    You build each report by hand. Where there is an AI assistant, it was added later and is given your raw data.

    What we did12 MCP tools

    You can ask a question in plain words inside the app, or from Claude, Codex or any MCP client. The AI model only receives totals. It never receives a person, a session or a raw event.

    How Ask works
  6. 06 · The problem

    The website and the product are in separate tools.

    One tool counts visitors and another counts users, so it is hard to tell which visits became customers.

    What we did1 project

    Your marketing site and your app are two sources in one project, so a funnel can start on a landing page and end on a paid plan. Mobile apps and servers send to the same project.

    Funnels
  7. 07 · The problem

    You find problems late.

    A dashboard only helps when someone opens it, so a drop can go unnoticed for weeks.

    What we didAutomatic

    Friction findings report rage clicks and stalls while they are happening, and alerts notify you when a number moves.

    Friction
  8. 08 · The problem

    You can’t check a test early.

    With ordinary statistics, looking at a running experiment early makes the result unreliable, so you have to wait for it to finish.

    What we didCheck any day

    Experiments use always-valid intervals, so you can check the result on any day.

    Experiments

What ClickClacks is

Web and product analytics in one project.

Web analytics show who visited your site. Product analytics show what people did in your app. To see which visits turned into customers, and where the rest dropped out, you need both in one place.

ClickClacks puts your marketing site and your app in one project and follows the same person across both, even on different domains. Funnels, retention, experiments and heatmaps then cover the full path.

It covers web, product and behavioural analytics from a single script tag. Mobile apps built with React Native or Expo send to the same project through an SDK, and your servers through an API.

One person, one journey example

  1. Viewed /pricingacme.com
  2. Clicked "Start free"acme.com
  3. Signed upapp.acme.com
  4. Upgraded to paidapp.acme.com
WebsiteWeb appMobile appServerin one project

Who it's for

Built for three kinds of team.

01

Agencies

Give each client their own project and switch between them from one account. An agency home shows every client at a glance, one alerts inbox covers them all, and one plan pools their events. Show a client the whole path from the site you built to the product it sells.

02

Indie developers

One script tag gives you pageviews, clicks and scroll depth. Add custom events when you need them.

03

Product teams

Funnels, retention, experiments and heatmaps on the same people, with the marketing site and the app in the same report.

Start hearing your clicks.

Install one script tag and see your first report in minutes.

About 5 KB · pageviews, clicks and scroll depth, automatically