Pricing
Pay for events, not seats.
Pick the events you track each month. Every plan has unlimited seats, and you start with a 14-day free trial, no card needed.
Events per month
Billing · yearly is 2 months free
250,000 events a month: Growth $49, Pro $99, per month, billed monthly.
Growth
Every core report, the cookieless tracker and 12 months of data history.
$49/ month
Billed monthly
Events a month250,000
Start free trial- Overview, Boards and Realtime
- Funnels, and Retention with breakdowns
- Insights and Flows
- Friction findings and the Events explorer
- People and Segments
- Company analytics and Lexicon
- Alerts and Sources
- Mobile app sources, with a React Native SDK
- 12 months of data history
- Privacy-first, cookieless tracker
Pro
Recommended
For teams that run experiments, dig into behaviour and follow people across devices.
$99/ month
Billed monthly
Events a month250,000
Start free trialEverything in Growth, plus
- Experiments: A/B/n with up to 8 variants and always-valid stats
- Heatmaps
- 100 AI questions a month per organization, shared by Ask, “Why did this change?” and the friction investigator
- Identity merge and cross-device linking
- Custom tracker domain
- Alert emails
- 24 months of data history
Enterprise
For 50 million events a month and up, with the paperwork a larger team needs.
- Everything in Pro
- Single sign-on (SSO)
- Custom data retention
- Uptime SLA
- Dedicated support
- Pay by invoice
ClickClacks is invitation-only for now. Your free trial starts once your early access request is accepted.
Compare plans
What each plan includes.
- Events per monthEvery tracked event counts. Identify, merge and company profile calls are free.
- Up to 20M
- Seats
- Unlimited
- Data history
- 24 months
- 14-day free trial, no cardOne trial per account. It runs on Pro, with an allowance of 1 million events, whichever plan you pick afterwards.
- Included in Pro
- Overview, Boards and Realtime
- Included in Pro
- InsightsChart any event as a total, unique people, a per-person average or a sum of a property, with breakdowns and formulas.
- Included in Pro
- Funnels
- Included in Pro
- FlowsThe paths people take before or after an event, up to five steps.
- Included in Pro
- Retention, with breakdowns
- Included in Pro
- Friction findingsRage clicks and dead clicks, detected automatically.
- Included in Pro
- Events explorer
- Included in Pro
- People and Segments
- Included in Pro
- Company analyticsA profile for each company, and insights, funnels, retention and segments counted by company.
- Included in Pro
- LexiconDescribe, tag, hide and merge your events and properties in one place.
- Included in Pro
- AlertsIn-app, when a metric leaves its normal range.
- Included in Pro
- Sources
- Included in Pro
- ExperimentsA/B/n with up to 8 variants: one control against up to seven treatments, with always-valid stats.
- Included in Pro
- HeatmapsClicks and scroll depth on a real screenshot of the page.
- Included in Pro
- AI questionsAsk, “Why did this change?” and the friction investigator share one allowance: 100 questions a month, counted per organization.
- Included in Pro
- Alert emails
- Included in Pro
- Privacy-first, cookieless trackerOne script tag, about 5 KB. Form text is never captured.
- Included in Pro
- Custom events and identify
- Included in Pro
- Server API, with Node and PHP SDKsServer events count like any other event toward your monthly total. Identify calls are free. The server API is on every plan.
- Included in Pro
- Mobile app sources, with a React Native SDKFor React Native and Expo apps, read in the same reports as your site.
- Included in Pro
- Follow people across your own domainsFrom your marketing site into your app, on the same browser.
- Included in Pro
- Identity merge and cross-device linkingOne profile for a person across their browsers and devices.
- Included in Pro
- Custom tracker domainServe the script from a subdomain of your own.
- Included in Pro
- Roles, invitations and two-factor sign-in
- Included in Pro
- Single sign-on (SSO)
- Not included in Pro
- Uptime SLA
- Not included in Pro
- Pay by invoice
- Not included in Pro
- Support
How we compare
Prices at the same event volume.
What 10 million events a month costs on each product-analytics tool’s Growth plan.
10M events a month · billed monthly
ClickClacksGrowth
$399 / month
UsermavenGrowth
$469 / month
MixpanelGrowth
$1,176 / month
Plausible and Fathom are web-analytics tools. They count visits and sources but don’t offer experiments, retention or heatmaps, so they aren’t a like-for-like comparison here.
Public list prices from each vendor’s pricing page, as of September 2026, monthly billing. Plans include different features and prices change, so check each vendor’s page before deciding.
Questions
How events, trials and billing work.
For anything not covered here, get in touch and a person will answer.
Every event that’s tracked: each pageview, click, scroll-depth reading and custom event. Scroll depth is recorded once per page view, so reading a long page doesn’t run up your count.
No. They’re free on every plan, so naming people and joining up their profiles never uses your events.
Server events count like any other event toward your monthly total. Identify calls are free. The server API is on every plan.
As many as you like. Every plan has unlimited seats, and everyone signs in with their own account.
From 80% of your monthly allowance, a notice in the app shows how much you’ve used. If you go past the allowance, we keep collecting and nothing is dropped. The notice then asks you to move to a larger tier.
You pay for ten months and get twelve. The yearly price is ten times the monthly one, billed once a year. With Yearly selected, the cards show what that works out to per month.
Each account gets one 14-day free trial, and you don’t need a card. The trial runs on Pro, with every Pro feature and an allowance of 1 million events, so you can try everything before you choose Growth or Pro. Adding another project doesn’t start a second trial. ClickClacks is invitation-only for now, so request early access and your trial starts once you’re in.
Each question you put to Ask, each AI summary from “Why did this change?” on a chart and each question to the friction investigator. Pro includes 100 a month, drawn from one shared allowance and counted per organization. The count starts again each calendar month.
No. An agency has one plan, and its monthly event allowance is pooled across all of its client projects. Seats are unlimited, and a new client project joins the same plan and the same trial. Settings → Usage & plan shows the pooled usage. AI questions are counted per client. On Pro, each organization has its own 100 a month.
Growth keeps 12 months of data history and Pro keeps 24 months. On Enterprise we agree a retention period with you. (Data history is how long your events are stored. The Retention report is a separate thing.)
Yes. Move between Growth and Pro, or to a different event volume, whenever your needs change. Your projects and boards come with you.
Start hearing your clicks.
Install one script tag and see your first report in minutes.
About 5 KB · pageviews, clicks and scroll depth, automatically