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How the pieces fit

  1. 01OrganizationYour team. It owns the data and the subscription.
  2. 02ProjectOne product. Every surface of it reports here, so a funnel can cross from site to app.
  3. 03SourceOne place events come from: a website, a web app or a server. Each has its own keys.
  4. 04PersonOne human, assembled from events across the project’s sources.
  5. 05EventOne recorded action: a name, a time and properties.

Every other word is in the glossary.

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