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Notes on knowing what people do.

What we ship, how to measure the things that matter, and what we learn building analytics that follow people from your marketing site into your app.

1 post in Analytics Clear

Ideas about funnels, retention and reading your own numbers.

Analytics1 min read

Retention is a question of when

Day 7 retention means nothing until you say what counts as coming back, and counted from which moment.

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Start hearing your clicks.

One script tag. Your first report in minutes.

About 5 KB · pageviews, clicks and scroll depth, automatically